This article states animal metaphors still win out and that some of the most famous business authors are gaming the bestselling system and being “celebritized” because of their brand. What can you learn from this AND your cat about writing a business book? Bundles!
Being a business book author of a book I love to read and that falls into that “Self Help Category” BusinessWeek refers to, I have found readers of Make Difficult People Disappear to love the length and the content. We made it readable for a reason, applicable because it needed to be, and kept my face off the cover, cuz, well, I’m not “Mad Money’s Cramer” yet. It’s in all the airport Hudson stores and we’re not gaming the system, but watching it grow in popularity week by week!
But back to the cat, my loveable Grover had a few things to say about this AND the book. Here are “his thoughts” and I suspect they’ll mirror what your cat would say. Ha!
- Keep your eye on the ball… the goal of your book doesn’t move, but the path to get there can clearly change over time
- Take it easy… don’t stress over what you “need” to write. Write what you enjoy and will enjoy reading
- Stay Alert… listen to your readers and pay attention to their needs on social media so that you can continue to be a part of the conversation versus only broadcasting your needs
- Be Brief … a quick pet or attention from your readers is better than no attention at all. If you need them to read 800 pages of your thoughts, you’re not going to keep their attention
If there is a book you’ve been wanting to write these tips will help, as will this article. Take a look and get to writing that book!