Branding is a bit like reputation management. And much as the brand for your company is usually more clear in the eyes of your customer than in the efforts of your marketing department, your brand as a leader is in the eyes of those you lead. Employees are the customer to whom leaders market most,… read more
ABOUT THE AUTHOR
Monica Wofford, MBA, CSP, is an international speaker, trainer, and author who helps managers who were promoted , actually become prepared to lead.
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